Heaven Sent breakfast sauce

A dive into a brand, Heaven Sent Breakfast Sauce. A condiment being marketed towards consumers as a breakfast sauce.

#branding #logo #digitalmarketing #foodpackaging

The Vision

“At Heaven Sent, we envision a world where flavor knows no bounds. Our mission is to elevate every breakfast with our carefully crafted sauce, bringing together the perfect blend of heat and heavenly taste. We are committed to sourcing the finest ingredients, celebrating diverse culinary traditions, and inspiring a community of flavor enthusiasts who seek adventure in every drop. Together, let’s turn ordinary dishes into extraordinary experiences, one bottle at a time.”

This brand called for fun, quirky, and bold, design for their packaging. I decided on the name Heaven Sent, for is a popular phrase that invokes a feeling of joyfulness and familiarity for many people; it is a clever way to create already established good associations with this brand.

The Logo

A script font was chosen to give an angelic and classy feel to the brand, while still remaining within the brand guidelines of maintaining a retro style. The icon is a baby angel holding a Heaven Sent bottle. This is a further nod to the name “Heaven Sent” as if the baby angels are delivering this delicious product straight from heaven! The colors are inspired by a beautiful morning filled with sunshine.